Revenue Attribution for Local Businesses

Stop Counting Leads. Start Counting Checks.

Local Wrangler ties every call, form, and click back to the jobs that paid. Know exactly which campaigns bring revenue. Cut what doesn't.

JD
SM
RC
AP
TK
★★★★★Trusted by 500+ home services businesses

Revenue This Month

$38,400+12%
Google Ads
$6,800
Google Maps
$4,200
Facebook
$2,100
Yelp
$1,400
Top Source: Google
82%
+23% more revenue
142 calls tracked
Features

Everything you need to track, manage, and grow

From first click to closed deal, complete visibility into every lead and every dollar spent.

CALL TRACKING

Every call rounded up, every source tagged

Every inbound call is captured and attributed to the exact source that rang it: Google Ads, Maps listing, Yelp, Facebook, or direct. Dynamic number insertion works invisibly in the background.

Call Tracking
Dynamic Numbers
Source Attribution
Call Recording
New Call

Google Ads

"emergency plumb..."

est. $320

Revenue by SourceThis Month
$38,400+24% vs last month
Google Ads
$21.2k
Google Maps
$11.4k
Direct
$4.8k
Yelp
$1.0k
47 jobs bookedAvg ticket $816
LEAD MANAGEMENT

All your leads in one inbox

Calls, forms, and chats land in one place. Sort, qualify, and value every lead. See which ones turned into booked jobs. Export to CSV when you need it.

Search and Filter
Qualify Leads
Value Leads
Export Leads
Search leads...
James P.
Google Ads$320
Sarah M.
Organic$180
Robert C.
Facebook$850
Amanda T.
Google Ads$420
Derek W.
Organic$260
248 leads totalShowing 1-5
CHAT TRACKING

Live chat leads, attributed like everything else

When a visitor opens your chat widget, we already know where they came from. When the conversation ends, a lead is created with the full marketing attribution attached.

Chat Capture
Visitor Attribution
Transcript Stored
Instant Lead
Live ChatActive now
Hi, do you do emergency AC repair? Mine stopped working.2:14 PM
Yes, we offer same-day emergency service! What area are you in?2:15 PM
I'm in Kendall. How much would a diagnostic cost?2:15 PM
Service call is $89. We can be there today between 4-6 PM.2:16 PM

Chat lead captured

Visitor from Google Ads

New
SourceGoogle Ads
Keywordemergency ac repair kendall
ChannelLive Chat

Attributed: This chat came from a Google Ads click 4 minutes ago.

REVENUE ATTRIBUTION

See which ads actually pay

Reports show which channels, keywords, and campaigns deliver real revenue, not just clicks. Stop spending on what doesn't close jobs.

Marketing Reports
Custom Reports
Real-Time Data
Marketing Intelligence
+34% revenue vs last month
Top KeywordsLast 30 days
emergency plumber
$14k
hvac repair near me
$11k
water heater install
$8k
ac repair same day
$6k
plumber near me
$4k
ROAS 9.1x34 keywords tracked

Missing something? E-mail us and tell us what you need.

Integrations

Connects to the tools you already use

Local Wrangler syncs with your field service software, CRM, and forms so every lead is tracked automatically.

Zapier
Zapier
Go High Level
Go High Level
Jobber
Jobber
Housecall Pro
Housecall Pro
CallRail
CallRail
Local Wrangler
ServiceTitan
ServiceTitan
Gravity Forms
Gravity Forms
JotForm
JotForm
Arbostar
Arbostar
Webhooks
Webhooks

More integrations added regularly. Don't see yours? Let us know.

How It Works

Up and running in under 10 minutes

No developers needed. Simple setup, instant results.

01Step 01
Google AdsConnected
Google MapsConnected
FacebookConnected

Connect your sources

Phone provider, Google Ads, GMB, Yelp, Facebook. Most owners are set up in under 10 minutes.

02Step 02
CallGoogle Ads
2s ago
FormOrganic
1m ago
ChatBing
3m ago

We round up every touch

Every call, form, and chat tagged to the source that brought it in. Even after-hours calls.

03Step 03

Call matched

James P.Job #1042$6,800

Form matched

Sarah M.Job #1039$1,200

Match to closed jobs

Wrangler ties touches to booked jobs and invoices. You see which source brought in which check.

04Step 04

Bing Ads

$400 spent, 0 jobs

Google Ads

$5,400 spent $58k revenue

Cut what doesn't pay

Stop spending on ads that don't bring jobs. Double down on what does.

Get Started Free

14-day free trial. No credit card required.

Why not just use GA4

GA4 counts conversions.
Local Wrangler captures leads.

Google Analytics tells you how many form fills happened. It cannot tell you who filled the form, what they need, or which keyword sent them.

GA4 + GTM
Local Wrangler
What you see per lead
A conversion event
Name, phone, email, service, source, keyword
Where the lead came from
Aggregate channel report
Exact source, medium, campaign, keyword per lead
Customer journey
Not available
Every page visited, in order, with timestamps
Lead quality
Not available
Status, value, notes, AI qualification score
Setup
GTM tags, triggers, GA4 goals, developer required
Paste one script tag. Done.
Calls and chats
Requires additional integrations
Included. Calls, forms, and chats in the same inbox.

This is what GA4 shows you

1

form_submit event

No name. No phone. No keyword. No journey.

This is what Local Wrangler shows you

JR

James Rodriguez

(305) 555-0142

Booked
SourceGoogle Ads
Keywordemergency plumber miami
Landing/services/emergency
Value$480

Journey

//services/services/emergency/contact

GA4 aggregates. Local Wrangler individualizes. Every lead is a record you can open, qualify, assign a value, and trace back to the exact ad that brought it in.

Privacy first

Powerful analytics, built to respect your visitors

Local Wrangler is designed from the ground up to help you meet GDPR and CCPA, without the cookie banners and the data trade-offs of conventional analytics.

No visitor cookies

The tracking script sets no cookies and reads none. Most sites do not need a cookie banner for it.

No cross-site tracking

Visitors are never followed across other websites. The first-party visit ID stays on that one site.

IP addresses anonymized

An IP is shortened before location lookup, so it points to a broad area, not a person. The full IP is never stored with the visit.

Respects Global Privacy Control

When a browser sends the GPC signal, the tracker treats it as an opt out of sharing for advertising, automatically.

Your data stays yours

We process visitor and lead data on your behalf, never to serve another business. We do not sell personal data.

Cookieless by design

Visits are grouped with a privacy-preserving signal that resets daily, not a permanent profile of the person.

You stay in control of your own privacy notice and consent. See our privacy policy for exactly what is collected and how it is handled.

0+

Businesses tracking

0%

Setup in under 10 min

0 channels

Calls, forms, chat

0-day

Free trial, no card

Built for local service businesses

Stop guessing. Start knowing.

Plumbers, HVAC companies, landscapers, and electricians use Local Wrangler to finally know which ads bring real jobs, not just clicks.

Built for local, not enterprise

No bloated dashboards. No data science degree required. Just which phone number, form, or chat brought in each job.

One script tag. That's the setup.

Paste one line of code on your site. We start capturing leads and attributing them immediately. No developer needed.

Your data stays yours

If you cancel, you keep all your lead history. Nothing is deleted. No lock-in.

Revenue by Source
This month

$142,860

total revenue tracked

+18% vs last month

47

jobs booked

3

missed calls $1,800 walked

GOOGLE ADS
$58.2k
GOOGLE MAPS
$42.4k
DIRECT
$28.8k
YELP
$13.5k

Wrangler says: 3 missed calls from Maps cost you an estimated $1,800. Enable missed-call alerts to recover them.

Service Scalers client? Your dashboard is already included at no extra cost.

Learn more
Pricing

Simple, transparent pricing

Most owners save more in cut ad spend than the tool costs in the first month.

Starter

For local businesses that want to know where every lead comes from.

$99/mo
  • All lead types: calls, forms, chats
  • Up to 3 locations
  • Full marketing attribution
  • Real-time dashboard
  • Dynamic number insertion
  • Lead qualification and values
  • CSV export
  • Email support
Start Free Trial
Most Popular

Agency

For marketing agencies managing multiple clients at scale.

$199/mo
  • Everything in Starter
  • Unlimited client accounts
  • White-label reports
  • Custom integrations
  • Priority support
  • Dedicated onboarding
  • Agency dashboard
  • Bulk lead export
Start Free Trial

14-day free trial on every plan. No credit card required.

FAQ

Questions we get asked

Everything you need to know before getting started.

Setup

Privacy and compliance

Features

Billing

Still have questions? E-mail us and we'll reply within one business day.

Ready to see where your revenue is actually coming from?

14-day free trial. No card. Wrangler does the wrangling, you just pick up the phone.

14-day free trialNo credit cardSetup in 10 minutes